What’s a Successful Digital Project?

Leave a comment

November 12, 2012 by Lorna Richardson

The most important questions we need to pose to ourselves as digitally-minded Public Archaeologists are: why are we putting archaeological information online, and is it useful? Who uses it, and how do they use it? What can we do to improve our provision, and how can we attract new audiences?

The old idea that understanding the success of public engagement with archaeology online can be measured and understood by gathering quantitative data through ‘hits’ or site visits is changing slowly. We also need to think about how to measure unique visitors and bounce rate in our metrics data, and look carefully at the content and frequency of the interactions taking place through our social and participatory media provision. The number of followers or likes may actually be unimportant, if what we are doing has impact. Quality counts – and funding bodies and management need to be made aware that success isn’t just measured in the quantity of website traffic.

To this end, I am launching (yes, yet another) online survey asking organisations from anywhere in the world to share what kind of measurements they use to work out the success of their projects. It’s totally anonymous and the information is stored safely on UCL servers.  The survey runs for two months, and you can take part here:


I hope you will want to join in!

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.


Get every new post delivered to your Inbox.

Join 145 other followers

%d bloggers like this: